It’s no secret that the ongoing labour shortage is having a major impact on recruitment in the skilled trades. As older workers retire, it’s critical that staffing agencies and HR departments recruit more young workers to fill the gaps in the skilled labour force.

The problem? Recruiting Gen Z in the skilled trades is proving to be challenging. Interest in skilled trades among the younger generation is declining—rapidly. Recent surveys reveal that just 16 percent of Generation Z—those born between the mid-1990s and early 2010s—are likely to consider a career in a skilled trade.

Recruiters have a unique opportunity to re-engage young workers and build excitement around these roles. Not only is the recruitment of Gen Z integral to maintaining a robust workforce, but this tech-savvy and socially conscious generation will bring a fresh perspective to sectors that employ skilled workers.

To better understand this issue, let’s explore the reasons behind Gen Z’s disinterest in skilled trades, examine the potential benefits for both candidates and the industry, and discuss strategies to effectively recruit and engage this generation.

Why isn’t Gen Z interested in jobs in the skilled trades?

One of the primary reasons behind Gen Z’s lack of interest in skilled trades is the societal pressure to pursue traditional higher education and white-collar careers. The emphasis on college degrees and the stigmatization of skilled work has led many young individuals to overlook the potential for fulfilling careers in the trades. Gen Z has also grown up in the digital age, where technology-related fields have grown in prominence and been glamorized in the media.

To increase interest in skilled jobs, recruiters must increase awareness of other options outside of the four-year university degree track. Many high school graduates may not be aware that skilled work can be just as lucrative and fulfilling as jobs that require a bachelor’s degree. Moreover, skilled trades offer a pathway to financial stability and entrepreneurial opportunities, enabling youth to bypass student loan debt and enter the workforce earlier.

What strengths does the new generation bring to the table?

Recruiting Gen Z to the skilled trades will not only offer advantages to the young workers; it will also bring benefits to the industries in which they work. With their proficiency in technology, adaptability, and creativity, Gen Z offers a fresh perspective. By attracting young workers to the trades, recruiters can address the skilled labor shortage, fill the gaps left by an aging workforce, and bring new voices and viewpoints to essential industries.

How can recruiters attract more Gen Z workers?

As a professional in staffing or recruitment, attracting more Gen Z candidates begins with reframing the opportunities available.

Rethink perceptions

It is vital to challenge stereotypes surrounding skilled trades. Collaborate with schools to educate young people about the high demand, job security, and potential for career advancement in these industries. Highlight the success stories of young tradespeople who have built thriving businesses or excelled in their chosen fields.

Foster partnerships

Forge partnerships with educational institutions, trade organizations, and businesses to create apprenticeship programs and work-integrated learning opportunities. Collaborations with industry professionals and schools can provide hands-on experiences, mentorship, and exposure to different trades.

Embrace technology

Leverage Gen Z’s affinity for technology by showcasing the role of innovation in skilled trades. Emphasize how technology enhances productivity, safety, and sustainability in fields like construction, manufacturing, and renewable energy. Highlight the potential for Gen Z to shape the future of these industries.

Engage on social media

Gen Z is highly active on social media platforms—research shows that 74% of Gen Z spend their free time online. To reach young people where they are, establish a strong online presence, sharing success stories, showcasing apprenticeship programs, and engaging in meaningful conversations. Utilize Instagram, YouTube, and TikTok to provide behind-the-scenes glimpses into the exciting and rewarding aspects of skilled trades.

Highlight purpose and impact

Gen Z is passionate about making a positive difference in the world. Emphasize how the skilled trades contribute to society by building infrastructure, promoting sustainability, and improving communities. Showcase the environmental and social benefits of careers in trades to attract socially conscious individuals.

Provide development opportunities

When they’re job seeking, young workers are looking for opportunities for career growth. Make sure to highlight career development, mentorship programs, and on-the-job training offered by workplaces.

Address EDI

This generation cares deeply about equity, diversity, and inclusion (EDI) at work. 69% of Gen Z job seekers would be more likely to apply to a company where DEI is clearly emphasized in its recruiting materials, and surveys also show that one of the leading reasons that they’ll quit their jobs is if company values don’t match their personal values. Make sure to highlight how you’re addressing EDI in job postings, communications, and other recruitment materials.

The bottom line

There is no better time to tap into the untapped potential of this generation and empower them to shape the future of the skilled trades. By challenging stereotypes, fostering partnerships, embracing technology, utilizing social media, providing development opportunities, addressing EDI, and highlighting purpose and impact, recruiters can engage Gen Z’s interest and build enthusiasm around the skilled trades. Recruiters and staffing professionals are uniquely positioned to bridge the gap between generations, igniting a passion for hands-on work and ensuring that the legacy of skilled trades continues to inspire for years to come.